Knowledge Has to Do with Truth, Goodness, and Beauty
نویسندگان
چکیده
Ikujiro Nonaka: It's a long story. Originally, I was interested in information processing. I spent five and a half years at UC Berkeley in the M.B.A. and Ph.D. programs and finished my Ph.D. dissertation in 1972. My major was marketing and Francisco M. Nicosia was my mentor. He's Italian. He had been an assistant professor at the University of Rome and came to Berkeley, got a degree there, and stayed. I studied consumer decision processes under him. His work at that time was based on behavioral science. Professor Nicosia's major contribution was the conceptualization of consumer decision processes from the perspective of information processing. Perhaps that was why Herbert Simon wrote a preface to his book. So, my interest shifted from marketing to organization theory. One of the major reasons for that shift was a sociology course I took. At Berkeley, doctoral students were required to have two fields, a major and a minor, so I took sociology as a minor. I took a course, in fact a sequence of three courses for one year, taught by Neil J. Smelser and Arthur L. Stinchcombe.
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